20. May 2021

Why Ätti was a Role Model: A Tribute to Our Family Business Legacy

Warum Ätti ein Vorbild war

Bettina Iseli grew up with her three brothers in an entrepreneurial family and had a great role model:
Her father - Ätti. He helped to build ABNOX. How Ätti had influenced Bettina in her childhood and youth and still does today, explains Bettina Iseli.

His zest for action and commitment, his enthusiasm and his ability to think long term have been decisive in putting ABNOX on a healthy foundation. Ätti, as he was called by his four children, always took himself back. It was never about him, because in his life there were two things that were important to him: his family and ABNOX. Werner Iseli was an entrepreneur with a lot of heart and soul. This enabled him to hand over a healthy business to his children. Today ABNOX is managed in the following generation by the brothers Matthias and Benjamin Iseli, their sister Bettina Iseli supports strategically as a member of the board of directors. In 2021 ABNOX celebrates its 75th anniversary.

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